Steven's Tea Garden Business Landed in Penang!

2009-03-31T01:32:00.000-07:00

New Concept, New Business Opportunity!

Company Profile

Founded in 1976 by an Indian couple, Steven's Corner is a mamak restaurant located in Overseas Union Garden, off Old Klang Road, Kuala Lumpur. Steven is the nickname of Silan, a member of the family. The original stall sat on a shop corner, hencethe name Steven's Corner. It started as a small, humble stall selling only roti canai and mamak fried noodles. Over the years, Steven's Corner has grown in size and number, a result of sheer hard work of its owner and the support and patronage of its loyal customers.

Determination and conviction helped the restaurant chart its own direction and establish its own unique business model. The foundation was laid long ago for future growth and expansion.

In 1985, Steven's Corner was registered as Sri Komalah Restaurant and extended its business hours to 24 hours a day, 7 days a week. In 1997 Steven's Corner opened its second restaurant in Pandan Indah, Cheras. This was followed in 2007 by a third restaurant in Setapak.

Steven's Corner imports its own spices. With secret recipes passed down from generation to generation and its own innovations, it has been able to introduce its unique, trail-blazing menu. A mamak cuisine craze that swept the land helped establish Steven's Corner as a modern, conspicuous culinary icon. Steven's Corner is also the first mamak restaurant in Malaysia to offer
wireless broadband Internet connections.

Today, Steven's Corner wants to bring mamak cuisine to every corner of the country. For
this purpose it has been registered as a service business with the trademark "Steven's Tea Garden". From now on Steven's Tea Garden will launch chain restaurants throughout Malaysia, thus realizing its ambition to grow into a bigger, stronger brand that will serve the Malaysian food lovers for a long time to come.

Mission & Vision

It is our ambition to expand beyond the Malaysian shores and introduce our brand name to foreign countries. Now that we have a new image, we hope to establish, through franchise
licensing, chain restaurants with standardized system, thus making Steven's Tea Garden a famous icon home and abroad.

We plan to open 100 new restaurants in Malaysia in the next 3 years. This will make, if the plan
materializes, Steven’s Tea Garden the biggest mamak restaurant chain in Malaysia, with an entry in the Malaysia Book of Records. At the same time, we will seek a listing at the Kuala Lumpur Stock Exchange. For the foreseeable future, we will travel along this well-defined direction towards our ultimate target – a listing at KLSE. We even envisage a listing in UK stock exchanges, but this is not the only grand scheme we have in store. We plan to open franchise restaurants in Singapore, Thailand, Europe and the United States as well.

Quality Control

Steven's Tea Garden has invested heavily in building a central kitchen system. Internationally
well-known chefs will be enlisted as consultants to oversee central kitchen quality control and to ensure that all Steven's Tea Garden foods will be consistent in quality and in flavour. Consistent food flavour in all restaurants, and not differing from outlet to outlet, is the secret to the success of a restaurant chain.

Steven's Tea Garden restaurants will feature two cultural icons of the mamaks: 'callisthenic' tea pulling and roti canai throwing by the chefs. These rhythmic performances by the teh-tarik and roti canai chefs will entertain the customers while they are enjoying their food.

Awards

The Champion among Mamak Stores

1996 - DBKL 'Cleanest Restaurant Award'
FM and The Sun 'Best Teh Tarik Award' 1997 - Malaysian Tourism Board, Mix

Noodle Award' 1998 - 'Best Mamak Restaurant Award' 1997 - 'Best Roti Canai and Fried

1999 - Malaysian Tourism Board, Mix FM and The Sun 'Best Teh Tarik Award'

Management Concept

In this rapidly progressing society and fast-paced commercial environment, how do we provide good food and soothing comfort to our customers in the short time they dine in our restaurant? Providing quality food in a comfortable, soothing environment has always been our business ideal.

High-quality affordable food, a green comfortable environment and the famous Malaysian hospitality will be the hallmarks of service provided by Steven’s Tea Garden. The customers will feel as if they were in the Cameron Highlands, their senses pampered by whiffs of green tea aroma that waft through the room, the stress of a hectic urban lifestyle finds instant relief.

Company Culture

'Customers Come First'

is the high standard Steven's Tea Garden set for its service. The company is committed to and guided by these three elements:

Quality

Service

Cleanliness

Organization

Steven's Tea Garden Corp Sdn Bhd

It is the holding company of STG Resources Sdn Bhd and Steven's Tea Garden Trading Sdn Bhd. The ultimate aim for the company is a listing on the Kuala Lumpur Stock Exchange. This company will manage the operation of the entire restaurant chain and be responsible for their
growth.

STG Resources Sdn Bhd

This company will formulate the marketing strategies of the group based on a franchise / membership system. It will devise strategies to expand the network of investors participating in this business and to provide comprehensive trainings on business expansion techniques.

Steven's Tea Garden Trading Sdn Bhd

This company will be responsible for sourcing food ingredients, managing a centralized kitchen and delivering partially-finished food products to all outlets.

Board Of Directors

Group
of Companies Mr. Gunalan (Chief Executive Officer)

Sri Steven's Corner Sdn Bhd & SSC NET Club Sdn Bhd
Mr. Steven (Chief Executive Officer)

Steven's Tea Garden Trading Sdn Bhd Mr.
Nathan (Chief Executive Officer)

Steven's Tea Garden Corp Sdn Bhd Mr. Ron
(Chief Executive Officer)

STG Resources Sdn Bhd Mr. Mick Yap (Chief
Executive Officer)

Mr. Steven Kok (Marketing Director)

Mr. Michael Ng (Marketing Director)

7 Reason to Join Us

1. Establishing Company
Company with more than 30 years experince in mamak restaurant.
Company wants to bring mamak cuisine to every corner of the country. For this purpose it has been registered as a service business with the trademark "Steven's Tea Garden". From now on Steven's Tea Garden will launch chain restaurants throughout Malaysia, thus realizing its ambition to grow into a bigger, stronger brand that will serve the Malaysian food lovers for a long time to come.

2. Malaysia 1st mamak cafe style
At the moment we only can see almost 95% of the existing cafés also do not have mamak food in their menus. So, Steven's Tea Garden will be the 1^st to brings the entire menu of mamak food and provide a more stylish and comfortable environment compare to the existing mamak restaurant

3. Malaysia 1st cafe with membership package
Steven's Tea Garden is the 1^st café that offers membership Prepaidcard to its member which consists of the food point that can be utilized in any of Steven's Tea Garden outlet. You can even have supplementary card for your family member to enjoy the food in Steven's Tea Garden using the food point. With the food points, you no need to pay cash for your food ordered..

4. Monthly Food Points+ Advertisement Fees
You will be receiving an attractive advertisement fees and food point every month based on the PrepaidCard package that you have taken up. These food points enable you to dine in any Steven's Tea Garden and at the same time you can also recommend the membership prepaidcard package to your friends in a stylish and comfortable environment.

5. Easy & Simple
The only thing you need to do is just bring your friends to dine in together in Steven's Tea Garden outlets, you will received the advertisement fees and referrer's fees.

6.Affordable Membership Fees & More prepaid Value

More, and more prepaid value for 5 years!

7. Amazing Rewards.
As a Steven’s Tea Garden's Member, you can introduce this membership to any of your friend. The more friend you recommend, the more rewards you will get.
What are you waiting? Apply now or ask for more details.

Outlets

Sunway Pyramid Shopping Centre OB3.G.9 & OB3.LG1.1, Oasis Boulevard 3, No.3, Jalan PJS 11/15, Bandar Sunway, 46150 Petaling Jaya.	Bukit Bintang No.82 & 84, Jalan Bukit Bintang, 52100 Kuala Lumpur.
AEON Ampang AU2 Shopping Centre Lot G31, No: 6, Jalan Taman Setiawangsa (37/56), AU2, Bandar Baru Ampang, Mukin Ulu Kelang, 54200 Kuala Lumpur.	AEON Bukit Tinggi Shopping Centre Lot.G25, No.1, Persiaran Batu Nilam 1/KS6, Bandar Bukit Tinggi 2, 41200 Klang, Selangor.
Mid Valley Shopping Centre G-022 & 023, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur.	Semenyih Tesco Shopping Centre Tesco Semenyih Shopping Centre G09 & G10, PT26795 (Lot 23545) Mukim Semenyih, Daerah Ulu Langat, 43500 Selangor D.E.

Sunway Pyramid Shopping Centre
OB3.G.9 & OB3.LG1.1, Oasis Boulevard 3,
No.3, Jalan PJS 11/15, Bandar Sunway, 46150 Petaling Jaya.

Mid Valley Shopping Centre

AEON Bukit Tinggi Shopping Centre

AEON Ampang AU2 Shopping Centre

Bukit Bintang

Semenyih Tesco Shopping Centre

STEVEN’S HOTSPOT OUTLET

Hotspot Kuala Lumpur 9136, Level 1, Jalan 2/23D Prima Setapak, Setapak Batu 4, Jalan Genting Kelang 53300 Kuala Lumpur	Hotspot Johor Bharu 84, Jalan Molek 2/2 Taman Molek 81100 Kuala Lumpur
Hotspot Penang B-16-1, Lorong Bayan Indah 3 11900 Bayan Lepas Pulau Pinang	HotSpot Ipoh No 3, Persiaran Greentown 6, Pusat Perdagangan Greentown, 30450 Ipoh

Food Prepaid Card

Steven's TeaGarden is selling membership packages with an unique Food Prepaid Card. Members can enjoy dining in all STG outlets by utilising their card's preloaded Food Points plus many more rewards.

STG Packages

There are four membership packages available from 1 lot (Classic Member) up to maximum 10 lots (Platinum Member):

Membership	Lots	Member Fee (RM)	Package Value (RM)
Classic	1	100.00	4,000.00
Silver	3	100.00	12,000.00
Gold	5	100.00	20,000.00
Platinum	10	100.00	40,000.00

All of Classic, Silver and Gold membership packages can be upgraded to higher lots upon request.

Registration cum Membership Fee RM100.00 for whole life is inclusive of:

Administration Fee
Membership Agreement
Stamping Fee for Membership Agreement
Food Prepaid Card
STG Business Booklet

A number of Food Points will be allocated in to members' account every month. Members can then load those Food Points into their Food Prepaid Card and continue utilise them for STG dining.

STG Resources Sdn Bhd's Office

HQ 9132, Level 2, Jalan 2/23D Prima Setapak, Setapak Batu 4, Jalan Genting Kelang 53300 Kuala Lumpur Tel: 03-4022 1919 Fax: 03-4022 0913	Johor Bharu Office 84-02, Jalan Molek 2/2 Taman Molek 81100 Johor Bharu
Penang Office B-16-2, Lorong Bayan Indah 3 11900 Bayan Lepas Pulau Pinang Tel: 04-630 1919 Fax: 04-630 1918	Ipoh Office No 5A, Persiaran Greentown 6, Pusat Perdagangan Greentown, 30450 Ipoh

Membership	Initial Food Point	Monthly Food Point	Maximum Food Point
Classic	1,000	50	4,000
Silver	3,000	150	12,000
Gold	5,000	250	20,000
Platinum	10,000	500	40,000

1 Food Point = RM1.00

First month Food Point = Initial Food Point + Monthly Food Point. (e.g. Classic Member : 1,000 +50 = 1050)

All (Maximum) Food Point will be finish allocated in 60 months.

bership Package	Classic (RM 4,000)	Silver (RM 12,000)	Gold (RM 20,000)	Platinum (RM 40,000)
---------- Steven's Tea Garden Membership Rewards ----------
First Time	1,000 pts	3,000 pts	5,000 pts	10,000 pts
Food Points	50 pts /month	150 pts /month	250 pts /month	500 pts /month
Food Points Duration	60 months	60 months	60 months	60 months

Advertisement Fees	RM 150/ month	RM 450/ month	RM 750 / month	RM 1500/ month
Advertisement Fees Duration (Approx)	± 40 months	± 40 months	±40 months	± 50 months
Total Earn	RM6000 Cash + 4,000 Points	RM18,000 Cash + 12,000 Points	RM30,000 Cash + 20,000 Points	RM75,000 Cash + 40,000 Points

RM100 adminstrator fees
1 Point = RM1.00
Price will increase from time to time. Please join now to lock in the price today!

Steven's Tea Garden Membership plan consist of 2 type of referral Rewards
• Direct Referral Rewards
• Matching Rewards

If you are interested to know more about the rewards plan, please fill in your particular and we will contact you for appointment. The earlier you response, the higher you will be placed in the member ranking!

Steven Tea Garden Franchise Business Opportunity

Steven's Tea Garden Business Landed in Penang!

STG Packages